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Image Director

Location: New York City or Remote (with frequent NYC presence)
Employment Type: Full-Time or Freelance (minimum 3-4 days/week if freelance)
Reports to: Chief Brand Officer

 
Brand Overview: AFLALO is a New York fashion house rooted in elegance and bold femininity. We are building a distinct visual language, and we’re looking for an Image Director with impeccable taste and an exceptional visual eye to elevate every expression of our brand world.

Purpose

You will own the look and cohesion of AFLALO’s visual identity across every touchpoint—e-commerce, campaigns, content, social, packaging, experience. You’ll collaborate with external creatives and internal teams to bring our vision to life.

Scope of Work

  • Operate as the lead art director across all brand imagery — campaigns, editorials, e-commerce, social, and packaging.

  • Art-direct all photo and video content to ensure every touchpoint reflects AFLALO’s visual language and craftsmanship. E-commerce imagery should feel as elevated and narrative-driven as a lookbook.

  • Collaborate with photographers, stylists, set designers, and retouchers to achieve the highest level of aesthetic quality.

  • Maintain and evolve AFLALO’s visual identity across all platforms, aligning imagery with brand and product strategy.

  • Work cross-functionally with Marketing, E-commerce, and Product teams, partnering closely with the in-house Graphic Designer, Asset Manager, and Director of Creative Production to deliver cohesive, refined visuals.

Creative Profile

You have a refined visual eye and proven experience shaping imagery for fashion or luxury brands. You’re as comfortable leading a shoot as you are fine-tuning details, bringing both instinct and precision to every image. You thrive in a hands-on environment, collaborating closely with photographers, stylists, and creative partners to make ideas tangible. Above all, you have taste — an innate understanding of composition, craft, and what makes an image feel alive.

The Opportunity

  • Help define the visual world of a new brand with vision and momentum.
  • Collaborate with leading photographers, stylists, and creatives. 
  • Competitive compensation with flexibility for full-time or freelance.