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Head of Merchandising

To apply please send your resume and cover letter to portia@aflalonyc.com

Location: New York City

Aflalo is a modern luxury brand rooted in elegance, opulence, and bold femininity. We are seeking a Head of Merchandising to shape the brand’s product and commercial foundation with clarity, conviction, and taste. This is a senior, highly influential role for a merchant with a refined point of view and the ability to translate creative vision into a cohesive, high-performing assortment.

Reporting directly to the Founder, the Head of Merchandising will define the product strategy across seasons, steward the assortment, and guide commercial performance in close partnership with design leadership. The role sits at the intersection of creativity and commerce and requires sound judgment, discretion, and a deep sensitivity to product.

Responsibilities

  • Define and own seasonal and core line plans across all categories, with accountability for revenue, margin, sell-through, and inventory health

  • Shape the assortment in close collaboration with the Founder and design leadership, balancing brand vision with commercial integrity and margin discipline

  • Establish pricing architecture, category depth, and SKU strategy by season

  • Lead sell-through analysis and performance readouts, using insight to inform future line plans and thoughtful edits

  • Identify and develop new product categories and expansion opportunities that support long-term brand growth

  • Contribute to high-level growth strategy, including category evolution, assortment expansion, and commercial scale over time

  • Partner closely with brand, e-commerce, and product teams to ensure alignment from product creation through market presentation

  • Maintain a clear view of the competitive and cultural landscape to ensure relevance and differentiation

  • Uphold and evolve the brand’s point of view through a cohesive, intentional, and highly edited assortment

Profile

  • Demonstrated merchandising experience with meaningful ownership of assortment and commercial decision-making

  • Strong product instinct and a clear, confident point of view

  • Commercially astute, with the ability to interpret performance data and apply insight with judgment

  • Experience in luxury or high-end contemporary fashion strongly preferred

  • Thoughtful communicator who collaborates naturally with creative and operational partners

  • Organized, disciplined, and comfortable operating within a founder-led environment

Details

  • Reports directly to the Founder

  • Opportunity to build and lead a small, focused merchandising team 

  • Competitive compensation package, commensurate with experience and scope