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Director of Merchandising

To apply please send your resume and cover letter to portia@aflalonyc.com

Location: New York City

Aflalo is a modern luxury brand rooted in elegance, opulence, and bold femininity. We are seeking a Director of Merchandising to shape the product vision and guide the commercial performance of the collections. This is a senior role for a merchant with strong product conviction, sound judgment, and a clear point of view.

The Director of Merchandising will define the assortment, set the line plan, and steward the business across seasons, working in close partnership with the Founder and design leadership. This role requires someone who is decisive, deeply attuned to product, and motivated by building something enduring.

 

Responsibilities

  • Own seasonal and core line plans across all categories, with explicit revenue, margin, sell-through, and inventory targets by season

  • Shape the assortment in close partnership with design, balancing brand vision with commercial viability, price-band strategy, and margin discipline

  • Set pricing architecture, SKU count, and category depth by season

  • Own sell-through analysis and performance readouts, using insight to inform future decisions and reorders

  • Guide the product calendar and ensure thoughtful, timely handoffs across design, development, and production

  • Partner cross-functionally with marketing, operations, and e-commerce to ensure cohesion from product to presentation

  • Monitor the market and competitive landscape to identify opportunity and maintain relevance

  • Uphold and refine the brand’s point of view through a cohesive, well-edited assortment

 

Qualifications

  • 7-15 years of merchandising experience with meaningful ownership of line planning and assortment strategy

  • Strong product instinct and the ability to make confident, informed decisions

  • Comfort working with data and performance metrics to guide judgment

  • Experience in luxury or high-end contemporary fashion strongly preferred

  • Thoughtful communicator who works well in close collaboration with creative and operational teams

  • Highly organized, disciplined, and comfortable operating in a founder-led environment

 

Details

  • Reports directly to the Founder

  • Leads a small, focused team

  • Competitive compensation package